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Themeing Evaluation (Siloing)
Themeing or siloing refers to the organization of a website's content by concentrating related topics within
a well-thought-out directory structure which houses content that targets keywords with progressive
specificity
? www
example
com/widgets : A section which would target top-level and generic keywords about
widgets
? www
example
com/widgets/counterfeit
html : A section which would target secondary keywords
having do to only with counterfeit widgets
? www
example
com/widgets/counterfeit/how-to-recognize
html A very specific page targetting
keywords which have to do with learning how to identify counterfeit widgets
Content Separation
This exercises the same concept of logically arranging information on your website, except instead of
consolidating data onto one page, it analyzes where separation of content can be made
In the case
where too much information is being packed onto one page, you have to evaluate the content distribution
and see if there might be a better placement on the site
Analyze which topics might be expanded, which
subject you could be separated onto different pages, for a more user-friendly website
Duplicate Content
Search engines consider every URL to be a unique object or page
Every instance of duplicated content,
regardless of the purpose of the page, will negatively affect rankings if it is allowed to be crawled by a
search engine
It is sometimes necessary to have two (or more) pages with the same content; however,
even if the content is helpful to users and makes sense, it's presence in the search engine indices will
cause ranking problems
It is recommended to exclude exact (or even similar) copies of any content from
the search engines, or if possible to avoid having duplicate content to being with
Duplicate content can be caused by a number of things, including URL parameters, printer-friendly
versions of pages, session IDs, and sorting functions
These kinds of pages tend to be a normal, helpful
part of a website but they still need to be addressed in order to avoid serving a duplicate page to the
search engines
There are several recommended methods one can go about in fixing duplicate content:
301 redirects, the rel="canonical" tag, robots
txt exclusions, and noindex meta tag
A 301 redirect, or permanent redirect, sends both users and spiders who arrive on a duplicate page,
directly to the original content page
These redirects can be used across subfolders, subdomains and
entire domains as well
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