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of adjustable screen resolutions and resizable images that can be stretched, squashed or even
overlapped to allow users to navigate a website without having to zoom in and out to see the entire
content of the page if they are on a mobile device or tablet
Responsive design achieves this flexibility through a number of means--most importantly by dividing
portions of a website up into fluid grids and flexible images
When a user accesses the website using a
device with a wider screen, like a personal computer, the elements within the grid will expand to fill the
new area
Similarly, when the screen is smaller, like the display of a mobile phone, those same elements
can decrease, becoming narrower, or even be re-organized entirely while still displaying the same
information
Responsive website design allows webmasters to avoid creating separate pages for PC, mobile phone
and tablet users
More and more devices have mobile access to the internet, making the use of
responsive web design increasingly beneficial, and often necessary
Utilizing responsive design can also
help prevent lowered ranking by avoiding the serving of duplicate content to the search engines
Despite its many positive features, employing responsive website design may not always be the best
choice for webmasters and website owners
Implementing this sort of web design takes a significant
amount of time, technical and development know-how and, often a team of designers to execute it
properly
For smaller websites with lower budgets, responsive web design might not be the correct
choice
Websites that display a particularly large amount of content can also have difficulty with
responsive website design, as heavy content quantity can be difficult to insert into resizable grids
Also, if
a website has a complex user interface or navigation system, such as Amazon, it becomes increasingly
difficult to resize the screen appropriately
Flash
Flash is one of the technologies that became popular in the 2000's and caused a lot of havoc for organic
search engine rankings, as websites solely based on Flash could not provide what the search engines
needed to properly evaluate the contents of the site/page
So, if you are going to use Flash, make sure
that your entire site is not comprised of Flash, and that you are only using Flash components that are not
going to take the place of your main content
JavaScript
JavaScript is a great tool, especially with the advent of web 2
0 and modern web interfaces
It allows for
the creation of dynamic web pages; however, it can have drawbacks when it comes to SEO
Since not all
search engines process JavaScript the same way and to the same extent, it is important to try and
minimize the amount key content that requires using JavaScript, because if content generated by
JavaScript is not visible to the search engines, then that may be an opportunity missed when it comes to
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