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Google Suggest auto-completes search queries based on search volume. You can
use this tool to help you find many of your deeper keyword phrases after you find
some of your broad keywords. My site also offers a scraper tool that queries
Google Suggest.
WordTracker
WordTracker is more robust than most keyword research tools. The data pool
WordTracker uses offers better data than what is offered by something like
Overture since it separates plural listings from singular versions and also tracks
meta search click-throughs versus tracking search engine ads. WordTracker also
provides lateral and thesaurus searches, which means that they will return many
keywords like search engine promotion when you search for seo.
Since WordTracker makes money by providing accurate statistics versus selling
keywords, their traffic tends to be a fairer representation of actual web traffic than
Overture?s commercially biased results. Keep in mind that their meta search user
breakdown might be different than the cross section of normal web surfers and
very low search counts will likely produce many anomalies.
WordTracker is a tool well worth trying if you plan to do in-depth keyword
analysis. You can buy a year subscription for a few hundred dollars or use it for a
day for under $20. They also offer a variety of subscription options between those
two time frames. WordTracker also offers a free more limited version of their
keyword research data at http://freekeywords.wordtracker.com/.
Like any other keyword research tool, WordTracker data can be spammed by
competitors. For example, if you find the phrase golden nugget to convert really well,
then you can go to Dogpile and WebCrawler and search for an alternate version
(like gold nugget
to make unimportant terms look like important ones and hide the
good ones. I do not think many people do this, but it can be done and is more
likely to happen in competitive markets.
WordTracker has a free informational guide on their site you may want to read
before using there service so you can get the most out of WordTracker.
WordTracker also has a competition feature (called KEI
that aims to determine
how competitive a phrase is, but the KEI tool is no longer very useful in my
opinion. KEI looks at the number of competing pages to determine how
competitive a market is, but that has long been a poor measurement of
competition. Later in this e-book I will give you my tips on how to determine how
competitive a phrase is.
Keyword Discovery
Keyword Discovery is a product similar to WordTracker with a few more features
and a deeper database. WordTracker is believed to have a cleaner database, but
Keyword Discovery offers historical search data and a deeper database.


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