Fri Jan 04 08:02:49 PST 2019

249
Interactive Elements
Literature
Godin, Seth. All Marketers Are Liars: The Power of Telling Authentic
Stories in a Low-Trust World. New York: Penguin, 2005.
(http://www.amazon.com/exec/obidos/tg/detail/-/1591841003/

---. Purple Cow. (http://www.sethgodin.com/purple/

Lakoff, George. Don?t Think of an Elephant: Know Your Values and
Frame the Debate--The Essential Guide for Progressives.
Chelsea Green Publishing Company, 2004.
(http://www.amazon.com/exec/obidos/tg/detail/- /1931498717/

Software
Backlink Analyzer: like OptiLink and SEO Elite, but free
(http://www.seobook.com/archives/001108.shtml

Backlink Watch (http://www.backlinkwatch.com/

Digital Point Google Ranking Checker
(http://www.digitalpoint.com/tools/keywords

Espion: tool that allows you to search through sites as if you were a
search bot
(http://tools.webguerrilla.com/new-browser-app/

Free buttons to add SEO tools to your Google toolbar
http://tools.seobook.com/buttons/
Free extension list and bookmarks for making Firefox more SEO-
friendly
http://tools.seobook.com/firefox/bookmarklets.html
GoLexa (http://www.golexa.com/

Google Toolbar 4 beta (http://www.google.com/tools/toolbar/T4/

Hub Finder (http://www.linkhounds.com/hub-finder/

Link Harvester (http://www.linkhounds.com/link-harvester/

OptiLink ($224
(http://www.optitext.com/

PageRank for Safari (http://www.digitalpoint.com/tools/pagerank-
mac

RoboForm: form filler (http://www.roboform.com

SEO Elite ($267
(http://www.seoelite.com