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searching Google or other major search engines for sites that might be worth
buying. If people are not using their sites they may not appreciate what they are
worth.
301 Redirecting a Website
If you own multiple websites it might make sense to consolidate their trust and link
equity. The easiest way to do this is by placing 301 redirect codes in your .htaccess
file of the site you are moving. General tips:
? Make a backup of your .htaccess file before changing it.
? If you are afraid of moving the whole site, you can move one portion of it
first, and see how search engines respond.
? I like to do a bit of link building after I move a site to help speed along its
indexing. I also ask a few friends linking at my old URL to link to change
their citation to reference the new URL.
? When I 301 redirected a website in March of 2007 Microsoft did not
follow the 301 redirects. Both Google and Yahoo quickly indexed the site
at its new location.
Customizing Your Browser for SEO
Internet Explorer
I created free Google Toolbar buttons that make it easy to use some of my favorite
free SEO tools. This will make it easy for you to quickly look up a site?s age or
inbound link counts.
http://tools.seobook.com/buttons/
Firefox
I list my favorite Firefox extensions and bookmarks to help you customize Firefox
to make it SEO friendly on this page.
http://tools.seobook.com/firefox/bookmarklets.html
SEO for Firefox allows you to import competitive research data into the search
results.
http://tools.seobook.com/firefox/seo-for-firefox.html