Fri Jan 04 23:02:46 PST 2019

264
? When Rand Fishken launched his Search Engine Ranking Factors, he
collected feedback from about a dozen prominent members in the
SEO community. Many of those people are active community
members who helped spread the news at launch time.
o Asking people for feedback can help others feel ownership in
your idea, and is a way to pitch them on your idea without
looking sleazy.
Seeding Your Idea
? Ask for feedback from people who may be interested in helping you
improve your idea or helping you market it.
? Leverage friends and contacts via instant message and email.
? Pitch relevant bloggers and media sources. It is preferable to build
rapport prior to pitching.
? Build accounts on social news sites.
? Some social news sites allow you to place voting buttons on your site.
Do so on your most important ideas.
? Consider the best times and locations to launch your idea.
? Have a friend or yourself submit your best ideas to the most
authoritative and relevant social news sites.
o Ensures your story has a title that is easy to vote for.
o Ensures your story is submitted at an appropriate time.
o If you do not do it soon after mentioning a story on your own
site someone else may submit for you, using a dumb title or
dumb post content.
Launching a Static Site
Even if your site is fairly static in nature you can still create a buzz when you launch
it.
? Call in favors from people you helped in the past.
? Incorporate community ideas into your idea.
? Spread out your ideas. For example, if you are forming a new
partnership you can triple dip on publicity:
o Interview partners on another channel.
o Announce the launch.
o Add linkbait to the site at a later point in time.

Formatting Link Bait
? Make it easy to identify and connect with. Think about human
emotions and tap the sense of empathy.