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? Do not use the budget function. Your budget should be determined
by the amount of relevant profitable traffic you can buy.

If you have the top, premium AdSense position and also rank well in the organic
listings, you can help bump the #2 premium ad position down to the right rail if
you edit your copy. It may take up to three days for an editor to read your new ad
and raise both ads to the top of the results again.
Getting Quicker Business Feedback
When starting a B2B account, it is a bad idea to start an account on a weekend
since there will be few buyers over the weekend. Monday is usually the biggest
spending day for most B2B purchases and is the best day to start your ads.
Lead generation may be a smarter way to dive into Google AdWords than trying to
sell affiliate products. Since it is common to have a lead generation rate of 10-20%,
the feedback loop is about ten times as fast as selling a product that may convert at
a much lower 1-2%.
Google AdWords Competitive Analysis Software
Google does not give its users very much information about competing sites.
Recently, a couple software products hit the market, products that ping Google
and determine the ad display rate and average ad position for your ads and
competing ads. You can use this information to see which competitors are most
sophisticated and what positions have the most competition and perhaps profits.
AdArchiver is a cheaper, lower-end product. AdGooroo is a higher-end, more
sophisticated system. Google also released an API that allows people to build
similar interfacing software. SpyFu and KeyCompete both allow you to glimpse a
list of keywords some competitors bid on.
Bidding on Your Brand (Important!

If you rank at the top for your brand name, should you also buy the associated ad?
My answer is usually ?yes,? for the following reasons:
? You can control the branding statement on your ads. You may not be
able to do that with your regular listings.
? You can point people to your landing pages or make special offers
with the ads. Usually your home page ranks in the regular search
results for brand related queries.
? If you are not advertising there, then your competitors may be.
? If the top ranking ad is from the same site as the top ranking regular
result, then more people may click on your regular result.
? If you have affiliates, make sure you are not getting in bidding wars
with them. Create a consistent affiliate marketing plan that makes
sense.