Mon Jan 07 15:02:42 PST 2019

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? Andrew Goodman?s Google AdWords report
(http://www.page-zero.com

? Perry Marshall?s Definitive Guide to Google AdWords
(http://www.perrymarshall.com/adwords/

? Greg Heslin?s Google AdWords 123: talks about affiliate
marketing using AdWords mentioning specific testing numbers
and marketing based on human emotion
(http://www.google-adwords-123.com/

? Google Advertising Professional Program
https://adwords.google.com/select/ProfessionalWelcome
? Google?s learning center
http://www.google.com/adwords/learningcenter/
? Many of the Google AdWords tips I learned came from
Andrew Goodman?s and Perry Marshall?s reports.
Microsoft adCenter
Microsoft publicly launched adCenter on May 4th of 2006. Their system, like the
other major PPC providers, factors in both cost per click and click-through rate
into their ad positions.
Microsoft adCenter operates much like Google AdWords but contains several
additional features:
? Search bidding based on demographics details
? Limited search distribution of about 5% of the U.S. market (which
means their campaigns will be relatively small

? Limited search ad syndication (traffic quality will be relatively high

? Few advertisers in the system (which should make some markets
artificially cheap

Given Microsoft?s newness to the field and small search market share, some of
their traffic is underpriced. Microsoft is still in the early stages of development on
adCenter.
Microsoft allows 35 characters in your ad title and 70 characters in your ad text.
Like Google, Microsoft offers dynamic keyword insertion, but Microsoft also
allows you to use one dynamic insertion to drive other ad copy offers.