Mon Jan 07 16:02:46 PST 2019

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Keyword
sedans
SUVs


Dynamic text parameters
5% off
7% off

When you are ready to build your ad, you can enter ?All {keyword} {param2}? as
the ad title. When a user queries sedans, the ad that appears will be ?All sedans 5%
off.? You can also use {param1} to drive ad URLs.
Microsoft also announced the purchase of the analytics company, DeepMetrix.
They are beta testing a analytics product called Gatineau. Microsoft also offers a
free built in coversion tracker.
While MSN Search has roughly 5% of the U.S. search market, you can expect that
number to increase in the coming year largely for the following reasons:
? IE7 was packaged as a forced Windows software upgrade.. In the next
version of Microsoft?s Internet Explorer browser, search will be
integrated into the browser.
? They may also integrate web search into the operating system.
Visit https://adcenter.msn.com/ to sign up for adCenter, or
http://advertising.msn.com/microsoft-adcenter/faqs to find answers to common
questions, or http://adlab.msn.com/ to try some of Microsoft?s ad tools.
Other PPC Providers
While Google also syndicates to AOL and Ask, both now allow you to buy search
ads directly from them, and Ask syndicates some of Microsoft?s ads as well. If you
find one of the syndication partners exceptionally valuable it may make sense to
buy those ads direct.
Amazon.com also sells contextual ads across Amazon.com via its ClickRiver Ads
product.
You may also want to try some of the other smaller ppc ad networks, but design
and refine your strategy based on the larger networks first.
Resources Cited
Literature
Black Hat PPC (http://www.e-marketing-news.co.uk/Mar05/black-
hat-ppc.html

Elesseily, Mona. Mastering Panama.
(http://www.page-zero.com/yahoo-search-marketing/