Mon Jan 07 18:02:42 PST 2019

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Google Advertising Professional Program
(https://adwords.google.com/select/ProfessionalWelcome

Google AdWords Blog (https://adwords.google.com/support/

Google AdWords expanded broad match example
(http://wiep.net/talk/ads/personalized-google-ads/

Google AdWords Support Center (http://adwords.blogspot.com/

Google click-to-call
(http://www.google.com/help/faq_clicktocall.html

Google?s learning center
(http://www.google.com/adwords/learningcenter/

Google?s Maximum Effect Guide
(http://www.google.com/ads/library/maximimum_effect_dec03.pdf

Greg Heslin?s Google AdWords 123
(http://www.google-adwords-123.com/

MarketingSherpa?s Landing Page Handbook
(http://www.sherpastore.com/store/page.cfm/2182

Marshall, Perry. The Definitive Guide to Google AdWords.
(http://www.perrymarshall.com/adwords/

Yahoo! Advertiser Workbook
(http://searchmarketing.yahoo.com/rc/srch/eworkbook.pdf

Software
Customer Tracking & Bid Management
Atlas one point: web-based software
(http://www.atlasonepoint.com/

BidRank: downloadable bid management software
(http://www.bidrank.com

ClickTracks: log file analyzer?awesome
(http://www.clicktracks.com/

ConversionRuler: web-based PPC click tracking
(http://www.conversionruler.com

eXTReMe Tracking: free tracking software (http://extreme-
dm.com/tracking/

Google AdWords offline ad editor: for invited beta participants only
(http://services.google.com/adwordseditor/