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Google also offers a free, cross-platform tracking product with
AdWords that can track e-mail ads, banner ads, and various PPC
search engine ads.
Google Analytics: free analytics software, but if you send it you are
sending your traffic and conversion information to Google
(http://www.google.com/analytics/

Index Tools: web-based tracking software
(http://www.indextools.com

KeywordMax: web-based software (http://www.keywordmax.com

SiteMeter: free tracking software
(http://www.sitemeter.com/default.asp?action=newaccount

WebSideStory: (http://www.websidestory.com

Fraud Prevention Software
Click Auditor (http://www.keywordmax.com/click_auditor.html

Track which pages your AdSense ads appear on
(http://www.apogee-web-
consulting.com/tools/track_google_content_ads.html

VeriClix: free (http://www.vericlix.com/

Who?s Clicking Who (http://www.whosclickingwho.com/

Keyword Suggestion Tools
Digital Point Keyword Suggestion Tool
(http://www.digitalpoint.com/tools/suggestion/

Good Keywords (http://www.goodkeywords.com/

Google Keyword Suggestion Tool
(https://adwords.google.com/select/KeywordToolExternal

Google Search Suggestion (organized by search volume

(http://www.google.com/webhp?complete=1&hl=en

Google Traffic Estimator
(https://adwords.google.com/select/TrafficEstimatorSandbox

KeyCompete ? lists keywords that competitors are buying on
AdWords (http://www.keycompete.com/

Keyword Discovery (http://www.keyworddiscovery.com/

Keyword Typo Generator
(http://tools.seobook.com/spelling/keywords-typos.cgi

SEO Book Keyword Research Tool: cross references the Yahoo!
Search Term Suggestion Tool, and all the Google keyword research