Sat Jan 05 13:02:47 PST 2019

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with a few off-topic sites, but usually I would only consider doing this if my site
was new and theirs was extremely powerful. Junky link exchanges are probably
unnecessary for most websites, and can put your website in a bad community.
Most effective and successful websites do not need to do things like exchange
links.
When buying links, you should look at local 501(c
tax-exempt organization sites,
blogs, and other sites that sell high-value, authoritative links rather cheaply.
Sometimes sites inside your industry will rent or sell links at reasonable prices as
well. The more relevant a link is, and the more editorial it seems, the less risk there
is in the purchase.
Aggressive SEO Firms
Many people will play the ethics angle to promote themselves. Search engine ethics
is a rather bogus concept when you consider some ethical SEO firms are getting
paid to promote corporations that use sweatshop labor.
It is important that you can trust your SEO, and you should know if they are doing
anything that could get you punished. It is a fact, though, that the search engines
and SEO firms owe each other absolutely nothing when it comes to the organic
search results.
I recently became more aggressive, though I am still rather conservative in
comparison to many SEO firms. It is a balancing act. On one project I might
create pure spam, and then on the next project I might be whiter than white. Use
the right tool for the right job.
Link purchasing is an effective form of advertisement, just like buying a billboard.
Quality, underpriced links are not going to be easy to find unless you think of the
web as a social network composed of people and ideas.
If something seems like a thing you have never heard of before, or it cannot be
easily explained, then it should probably be questioned or explored further before
participating in.
If the idea shows search engines one thing and then shows the user something else,
it is generally not a good practice unless it is via paid inclusion, done on a site you
don?t mind burning, or done by an extremely talented SEO with the risk profile
explained to you in depth beforehand.
Other Problems
Flash
Often people like to use Flash to show off their web design talents. Many people
are overwhelmed by Flash content. Some dial-up visitors will not wait for your