Sun Jan 06 14:02:41 PST 2019

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Writing Headlines
Some of the most competitive ads in the world are magazine covers in a checkout
aisle. You may want to glance through a few magazines covers and tables of
contents to find ways to write headlines and ads that pull sales.
Place Keywords in Your Ads
Many search engines highlight the words in ads that match the user's query.
Placing the search term in the ad will help your ad stick out more and improve your
click-through rate.
Bid on Current Events & Buzz Words
My cheapest and highest converting ads are frequently ads for industry buzz words
that nobody else bids on. The phrase Nigritude Ultramarine (a made-up phrase from
an SEO competition
has sold about 10 copies of this e-book , yielding a 2000%
ROI. In addition, it has introduced hundreds of visitors to my site at eight cents
per click.
If you are the first person to bid on a popular topic, you can get many under-priced
leads.
Start with a Verb
You may be able to significantly increase your click-through rate if you start your
ad copy with a powerful active verb.
Additional Conversion Tips
Trying to rank #1 may cause bidding wars with ego bidders. Listing a bit lower
may improve the return on investment since you have fewer compulsive clickers
and a lower bid price. In addition, as people scroll down the ad list, they do a
better job of showing intent. They pre-qualify themselves for the purchase.
If you make the ads sound compelling to the reader, you can improve your click-
through rate to where you get more conversions than the #1 ad. Show benefits or
offer a unique solution to their problems.
Link to a Landing Page
Link to the exact page you want visitors to see, not to your home page. You may
even consider adding a special page to your site that is made exclusively for that
pay-per-click program.
By channeling all your traffic through the home page, you may be telling a person
that you do not care about them, and you make it harder for them to buy. In an
efficient market the merchants who remove the most friction will be the ones with
profit margins and sustainable business models.