Thu Jan 10 01:02:43 PST 2019

Meta Keywords
The meta keywords tag had value at one time, but is no longer valuable or important to search
engine optimization
For more on the history and a full account of why meta keywords has fallen
in disuse, read Meta Keywords Tag 101 from SearchEngineLand

Meta refresh, meta revisit-after, meta content type, etc

Although these tags can have uses for search engine optimization, they are less critical to the
Meta Tags & Web Search


URLs, the web address for a particular document, are of great value from a search perspective

They appear in multiple important locations

Above, the green text shows the url for
engines display URLs in the results, they can
impact clickthrough and visibility
URLs are also
used in ranking documents, and those pages
whose names include the queried search terms
receive some benefit from proper, descriptive
use of keywords

address bar, and while this generally has little
impact on search engines, poor URL structure
and design can result in negative user
experiences

The URL above is used as the link anchor text
pointing to the referenced page in this blog post


Employ Empathy
Place yourself in the mind of a user and look at your URL
If you can
spell out every last detail in the URL, but a rough idea is a good
starting point

Shorter is better
While a descriptive URL is important, minimizing length and trailing
slashes will make your URLs easier to copy and paste (into emails,
blog posts, text messages, etc) and will be fully visible in the search
results

Keyword use is important(by overuse is dangerous)
If your page is targeting a specific term or phrase, make sure to
usable URLs and can trip spam filters (from email clients, search
engines, and even people!)

Go static