Thu Jan 10 00:02:46 PST 2019

Consider readability and emotional impact
Creating a compelling title tag will pull in more visits from the search
important to not only think about optimization and keyword usage,
interaction with your brand and should convey the most positive
impression possible



The Meta Robots tag can be used to control search engine spider activity (for all of the major
engines) on a page level
There are several ways to use meta robots to control how search engines
treat a page:
generally unnecessary

Follow/NoFollow tells the engines whether links on the page should be crawled
If you elect to
Noarchive is used to restrict search engines from saving a cached copy of the page
By
default, the engines will maintain visible copies of all pages they indexed, accessible to
Nosnippet informs the engines that they should refrain from displaying a descriptive block of
NoODP is a specialized tag telling the engines not to grab a descriptive snippet about a page
from the Open Directory Project (DMOZ) for display in the search results

NoYDir, like NoODP, is specific to Yahoo!, informing that engine not to use the Yahoo!
Directory description of a page/site in the search results
Each of the basic meta tags are listed below, along with a description of their use


The meta description
use the keywords or phrases in this tag for rankings, but meta descriptions are the primary source
for the snippet of text displayed beneath a listing in the results

The meta description tag serves the function of advertising copy, drawing readers to your site from
the results and thus, is an extremely important part of search marketing
Crafting a readable,
keywords in the description) can draw a much higher click-through rate of searchers to your page

Meta descriptions can be any length, but search engines generally will cut snippets longer than
limits

The final important reason to create descriptive, keyword-laden
title tags is for ranking at the search engines
The above screenshot
practitioners in the SEO industry on the search engine ranking
factors
In that survey, 35 of the 37 participants said that keyword
use in the title tag was the most important place to use keywords to
achieve high rankings