Wed Jan 09 23:02:44 PST 2019

The title element of a page is meant to be an accurate, concise
(covered to the left) and is critical to both user experience and search
engine optimization

As title tags are such an important part of search engine
optimization, following best practices for title tag creation makes for
terrific low-hanging SEO fruit
The recommendations below cover
the critical parts of optimizing title tags for search engine and
usability goals:
Be mindful of length
70 characters is the maximum amount that will display in the search
title tag has been cut off), and sticking to this limit is generally wise

keyword phrase) and having them in the title tag is essential to
ranking, it may be advisable to go longer

Place important keywords close to the front
The closer to the start of the title tag your keywords are, the more
testing and experience)

Leverage branding
At SEOmoz, we love to start every title tag with a brand name
mention, as these help to increase brand awareness, and create a
higher click-through rate for people who like and are familiar with a
brand
Many SEO firms recommend using the brand name at the end
of a title tag instead, and there are times when this can be a better
site) and how strong the brand is

At least 3X in the body copy on the page (sometimes a few more
value in adding the keyword more than 3X, but in our
experience, adding more instances of a term or phrase tends to
have little to no impact on rankings

At least once in bold
You can use either the or tag,
as search engines consider them equivalent

At least once in the alt attribute of an image on the page
This
not only helps with web search, but also image search, which can
occasionally bring valuable traffic

Once in the URL
Additional rules for URLs and keywords are
discussed later on in this section

At least once (sometimes 2X when it makes sense) in the meta
description tag
Note that the meta description tag does NOT get
used by the engines for rankings, but rather helps to attract
text used by the search engines)

Generally not in link anchor text on the page itself that points to
other pages on your site or different domains (this is a bit
blog post for details)

You can read more information about On-Page Optimization at this
post

The title tag of any page appears at the top of Internet browsing
software, but this location has been noted to receive a relatively
small amount of attention from users, making it the least important
of the three

Using keywords in the title tag means that search engines will
has performed a query with those terms
This helps garner a
greater visibility and a higher click-through rate