Thu Jan 10 14:02:42 PST 2019

many sites, the one most critical to achieving long term success
Many companies can afford to
hire SEOs to help make their websites search friendly and search optimized, but a robust backlink
profile is an extremely high barrier to competition

Editorial Accumulation
Links that are given naturally by sites and pages that want
to reference your content or company
These links require
no specific action from the SEO, other than the creation of
citation-worthy material and the ability to create
awareness about it to relevant communities

Manual Suggestion & Approval
Emailing bloggers with links, submitting sites to
directories, or paying for listings of any kind fit into this
group
The SEO must create a value proposition with the
link target and complete that transaction manually
(whether it be filling our forms for submissions to a
website award program or convincing a professor that your
resource is worthy of inclusion on the public syllabus)

Self-Created, Non-Editorial
Hundreds of thousands of websites offer any visitor the
opportunity to create links through guestbook signings,
forum signatures, blog comments, or user profiles
These
links are typically quite low in value, but can, in aggregate,
have a significant impact
However, automatic methods of
generating these links is certainly spamming, and even the
manual creation of such links is frowned upon by many
site owners and search engines
Exceptions abound, and
opportunity

As with any marketing activity, the first process undertaken in a link building campaign must be
the creation of goals and strategies
Sadly, link building is one of the most difficult activities to
measure, particularly from a search engine optimization perspective
Although the engines
the engineering teams at these companies to extract this data
Thus, as SEOs, we rely on a number
of signals to help build a rating scale of link value
Along with the less-measurable data from the
link signals mentioned above, these metrics include the following: