Thu Jan 10 15:02:52 PST 2019

Page Ranking for Relevant Search Terms
One of the best ways to determine how well a search engine values a
given page is to search for some of the keywords and phrases that
page targets (particularly those in the title tag and headline)
Pages
that rank well for relevant queries tend to be more valuable than
Google PageRank
Despite much maligning over the years for accuracy and freshness
problems (Google only updates their toolbar PageRank data every 3-
5 months and sometimes manipulates the values intentionally to
discourage spam and over-analysis), there is still value to looking at
the number reported
This is discussed more in this blog post on
PageRank Correlation
Pages with high PageRank do tend to pass on
more link value than those with little or none
Be careful with those
the last update

SEOmoz mozRank
mozRank (mR) shows how popular a given web page is on the web

Pages with high mozRank (popular) scores tend to rank better
The
more links to a given page, the more popular it becomes
Links from
important pages (like www
cnn
com or www
irs
gov) increase a
unpopular websites

semi-popular pages or a few links from very popular pages

SEOmoz Domain Authority
Domain authority (or DA) is a query independent measure of how
likely a domain is likely to rank for any given query
It is calculated
thousands of queries in Google

Google blogsearch
Google Blog Search is the only property controlled by the search
giant that offers accurate backlink information
While this only
which sites/pages have earned authority and attention in the
pass

Yahoo! Site Explorer Reported Inlinks
Yahoo! Site Explorer is a valuable tool for seeing the links that point
to a given site or page
Using this tool, you can make estimates about
the relative link popularity and importance a page has based on who
links to it
Typically those pages/sites with more powerful and
important links will pass on greater value through their links

Number of Links on a Page
According to the original PageRank formula, the value that a link
passes is diluted by the presence of other links on a page
Thus,
getting linked-to by a page with few links is better than being linked-
to by the same page with many links on it (all other things being
equal)
The degree to which this is relevant is unknowable (and in
our testing, it appears to be important, but not overwhelmingly so),
acquisition

Potential Referral Traffic
Link building should never be solely about search engines
Links that
send high amounts of direct click-through traffic not only tend to
provide better search engine value for rankings, but also send
targeted, valuable visitors to your site (the basic goal of all Internet
marketing)
This is something you can estimate based on the
get access to these, services like Google Trends for Websites,
Compete, Quantcast, & Alexa can give you a rough idea of at least
domain-wide traffic, from which you can estimate page-specific
popularity

It takes time, practice, and experience to build comfort with these variables as they
be able to determine whether your campaign is successful
Increases in search
traffic when accompanied by more frequent search engine crawling and increases
in referring link traffic correlates with a well-managed, intelligently structured
campaign
If you see traffic from engines like Bing and Yahoo! are rising while
evaluation)