Thu Jan 10 16:02:44 PST 2019

Many sites offer directories or listings of relevant resources
themselves to find lists of pages that offer outbound links in this fashion (for example, try
searching for allintitle: resources directory at Google and notice the millions of results)

Get your customers to link to you
If you have partners you work with regularly or loyal customers that love your brand, you
back to your site (like Microsoft often does with their partner certification program)
Just as
best way to accomplish the same feat on the web
Check out this post on link requests in order
confirmation emails for more

Build a company blog and make it a valuable, informative and entertaining
resource
recommended personally by the engineers at Google (source: USA Today & Stone Temple)

Blogs have the unique ability to contribute fresh material on a consistent basis, participate in
conversations across the web, and earn listings and links from other blogs, including
blogrolls and blog directories

Create content that inspires viral sharing and natural linking
Peak Season
Ingredient Map from Epicurious, this Interactive Graphic Explaining Hand Signals Used on
Stock Market Trading Floors from the New York Times, or this Video of an iPod in a Blender
from Blendtec
Each leverages aspects of usefulness, information dissemination, or humor to
savvy webmasters who see it will often do so through links
This high quality, editorially
earned votes are invaluable to building trust, authority, and rankings potential

Build content that can be shared through a citation-based licensing
agreement
If you have photos, videos, graphics, charts, raw data, or text content that can be licensed out
Attribution (or Attribution-ShareAlike), you can
to your originals and your site each time someone uses your material

The link building activities you engage
in depend largely on the type of site
manual link building, including
directories, link requests, and link
exchanges may be a part of the
equation, but with larger sites, these
tactics tend to fall flat and more
scalable solutions are required
Sample
strategies are listed here, though this is
by no means an exhaustive list (see
Building for a more comprehensive
overview)

Search for sites like yours in the search
engines by using keywords and
phrases directly relevant to your
business
When you locate sites that
email them, use their online forms, call
them on the phone, or even send them a
letter by mail to start a conversation
about getting a link
Check out this blog
post on email link requests for more
detail


An Aside on Buying Links
Google, Yahoo!, and Bing all seek to discount the influence of paid links on their search results

While it is impossible for them to detect and discredit all paid links, the search engines put a lot of
time and resources into finding ways to detect these
This includes sending anonymous
representatives to search conferences and joining link networks so they can see who else is
involved

As such, we at SEOmoz recommend spending your time on long term link building strategies that
focus on building links naturally
You can read more about this at this blog post