Tue Jan 08 23:02:43 PST 2019

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? Check the price of these same words with your Google account. Are these
prices close to one another?
? What type of searchers would you like to avoid? Write down five negative
keywords for your site. Why are these words bad?
? Write down ten specific phrases that describe your business (think of
problems you solve, not just your core keywords
. Check the prices and
search volumes.
? Are these generic terms? If they are generic, write down ten more terms
and compare their prices.
? Before spending large sums of money on pay-per-click, you should spend
hours writing ad copy and many hours performing keyword research.
? If you intend to spend heavily on Google AdWords, you may want to read
the additional reports I linked to. You only need to find one or two good
tips from a different perspective for these reports to pay for themselves.