Wed Jan 09 11:02:42 PST 2019

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Contracting & Outsourcing
Can?t do everything yourself? It is not uncommon to work out partnerships to
make a percent commission off of sales or to mark up the price others charge you
for work.
Don?t know all the answers? Nobody really does. It is best to have a network of
friends you trust who you can work with and who can answer questions.
Some people are also willing to work as representatives of your company, so you
may be able to scale out to handle a decent number of clients without needing to
hire a ton of employees. When you outsource work to another person, it is not
uncommon to double or triple their fees to make sure you account for your own
time and still have adequate profit margin. Don?t forget to include credit card fees
and pay yourself for your time.
With how fast things change in the SEO space, having a large number of
employees can be more of a negative than a positive.
Cold Calling
If you actively harvest leads and pursue them, you will either need to e-mail them,
call them, or find another way to contact them. Cold calling is not something I am
well-versed in, but if you actively seek out clients in this manner, realize that most
of them will not be interested.
The more personalized your pitch and the better you can show benefit to them and
feed off their empathy, the greater the chance of them saying ?yes.? When you
find out what their problems are and restate their problems to them in your
recommended solutions, it appeals to their sense of logic and feeds off their
empathy.
Many large SEO firms get most of their clients from cold calls. In addition, some
firms have tainted the image of many SEOs with their cold calling and lack of
follow-through on services.
If you have to build trust from scratch, it may make sense to deliver some pay-per-
click traffic right off the start to show its value before trying to sell large organic
search packages.
Niche SEO: Real Estate
A friend of mine was doing fairly well selling general SEO services, but eventually
shifted over to primarily catering toward the real estate market.