Wed Jan 09 12:02:42 PST 2019

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He created a forum geared toward the the real estate market. He picks up many
leads from current client sites and that forum. Based on that, his firm is now
known as leading experts in the real estate field.
Other SEOs have also done well by branding themselves as the link building
expert, the keyword research expert, the SEO copywriting expert, the site
announcement expert, the Australian SEO expert, and other ideas in and around
the SEO scene.
Sales Cycle
It is important not to get stuck on one specific idea or technique so that you lose
focus of the bigger picture. Work clients along the sales cycle without getting too
focused on, or becoming to dependent on, any one client.
Some people may want as much as they can get for free. Showing prices on your
site may filter out some of the worst leads before they even contact you. When
you become successful at SEO, more people will want to hire you than you could
possibly work for. It is best to take on a few quality clients instead of trying to
work cheap for many clients.
Make sure you do not put 10-12 hours into giving away free competitive research
and an actionable plan. You may be able to sell in-depth analysis services prior to
selling full services. It requires a smaller commitment of the client while protecting
you from working free.
If you want to give away something, it does not hurt to give away a PDF that
describes your process.
Contracts
Dealing with large corporate lawyers can be a pain in the ***. If you have common
tasks, try to develop contracts and plans that automate and simplify them. Using
your own standardized documents will save you significant legal costs as compared
to paying a lawyer to review someone else?s contract every time you have a
potential project.
Some of my friends have recommended ProposalKit.com for writing proposals.
You might want to ask some SEO friends for a proposal and contract examples to
work from. It is probably wise to have a legal person look over a proposal prior to
signing as well.
Proposal titles usually look something like ?Increasing the Profitability of Company
X by Maximizing Search Engine Visibility.? Then, the proposal itself usually fits
on less than a page.
When you first quote a price, make sure there is some padding in it?this allows
you room to work while still having adequate profit margin, and a higher price