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redirects. Yahoo! editors may remove your site from their search index if they
notice deceptive redirects.
If you do move a site or page, you can use a 301 redirect to allow the link
popularity to pass through to the new location. That is not considered deceptive
as long as the pages are about the same topic.
If you do move site locations, you will want to leave the old site up for about a
week to ensure search engines and Internet service providers have updated the old
DNS details for your site before taking it down. Make sure you keep the old
domain registered after you move your site so that the links from your redirect
domain stay active. Some people let them lapse and lose much of their link equity
when the well linked domains expire.
Link Renting
When renting links make sure you rent relevant links. The more under the radar
your link buy is the more likely it is to be affordable and carry weight long-term.
Why? If few marketers are looking at the same sources as you do, then your
sources may be cheaper than expected and stay out of the range of most marketers
because they may not think of them as being accessible. Also, if your bought links
look like organic citations AND few people are getting links from the same
sources, the odds are quite low that search engines are going to want to devalue
them.
When renting links, it is usually best to focus on quality and relevancy over
quantity. Rent links that will drive direct traffic from related sites. That provides
the maximum return potential while providing the minimum risk exposure.
Google's Adam Lasnik left this comment on my blog
There is, admittedly, a bit of fuzziness in this, but cases we see quite often
tend to be rather cut and dry. Buying a link on a high-PR site that happens
to be in tiny font on the very bottom of a footer? Probably not being
purchased as "advertising"... not for the purposes of drawing traffic or
garnering brand recognition. As you might guess, those aren't the sort of
links we see as trusted votes for a site.
It is important to consider risk exposure when renting links as well. If you are too
aggressive with renting links it may not only waste your money, but it may get your
site banned for relevancy manipulation.
The best way to buy or rent links is typically indirectly, by creating some sort of
packaged value system, contest, or controversy that many people are willing to link
at. By creating packaged value systems it makes it harder for competitors to
reverse engineer and replicate what you have done, while providing a link profile
that looks more natural to search engineers.
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