Fri_Feb__8_22:00:08_PST_2019

316 The ad position on the Google SERP right column is determined primarily by the equation max bid * ad click-through rate. Before an ad can appear on top, it has to be reviewed by a human and the ad has to be deemed extremely relevant. Relevancy is closely approximated by click-through rate, so the ads that display above the Google search results factor in click-through rate more heavily than max bid. If you get an ad that is placed above the organic search results and edit it, your ad may take a f ew days to appear back in the top ad area. Find the Best Products If you see a lot of affiliate ads, typically there is a dominant player or system in that keyword term space. You may want to try purchasing your competitor's product to see the whole sales path all the way through to the back end. If there are more non-affiliate ads than affiliate ads, odds are that there is no dominant player/system in the marketplace yet. Checking Broad Match, Phrase Match & Exact Match Using exact match may drastically improve click-through rates. To determine if a person is using exact match, do a search for adfkafdjsadf . If their ad still shows up, they are using broad match. If their ad does not show up for broad match, check dfadfkadfa. If it shows up for this check they are using phrase match. If their ad does not show up for the phrase match, then they are advertising via exact match. Any time you are checking competitors' ads, you will want to refresh the screen multiple times as sometimes certain ads rotate in and out of the system. Keep in mind you can use different bid prices to bid on all matching variations at the same time.