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57 General Internet Topics There is much more work to creating a successful web-based business than just SEO. Focusing exclusively on SEO is a bad call. Most sites will become more successful from using SEO techniques, but most sites will not become successful based exclusively on SEO. This chapter is dedicated to some other web tips I have learned from my personal experiences and lists many of the books people recommended which I found helpful. Learning Your Subject Quantity versus Quality Most Internet Businesses Fail Many people are in a rush to build thinking they are ready to cash in on the next gold mine. A ton of money changes hands on the Internet, yet most Internet businesses fail. Why? People think they can make something rather large that is pretty good. Logic such as "If I can make a dollar a day off each page and have 200 pages, I would not need to work." The low cost of content creation can lead to poor document quality. If you say one incorrect thing, you may lose the trust of a prospective customer—sometimes for life. Making information that just turns out to be clutter rarely makes for a long-term, successful website. If you don't have passion for what you do, it is much harder to be successful in a completely open environment, especially if workers who have a lower living cost in third world countries can easily duplicate your work. Long-Term Investment Strategy Editor and MarketWatch correspondent Bambi Francisco asked Mike Moritz of Sequoia Capital how he chooses what companies to invest in. He replied, "It's the idea that the founders are doing something that they think is useful for themselves, Chapter 3 Good is bad on the web. To be successful you should do something that has not been done before, or do it in a way that is better than what anyone else is doing.