Sat_Feb__9_02:00:07_PST_2019

32 page code appear ahead of the navigation, but if it does not take much additional effort, it is probably worth doing. Link analysis (discussed in depth later) is far more important than page copy to most search algorithms, but every little bit can help. Google has also hired some people from Mozilla and is likely working on helping their spider understand how browsers render pages. Microsoft published visually segmenting research that may help them understand what page content is most important. As well as storing the position of a word, search engines can also store how the data are marked up. For example, is the term in the page title? Is it a heading? What type of heading? Is it bold? Is it emphasized? Is it in part of a list? Is it in link text? Words that are in a heading or are set apart from normal text in other ways may be given additional weighting in many search algorithms. However, keep in mind that it may be an unnatural pattern for your keyword phrases to appear many times in bold and headings without occurring in any of the regular textual body copy. Also, if a page looks like it is aligned too perfectly with a topic (i.e., overly-focused so as to have an abnormally high keyword density), then that page may get a lower relevancy score than a page with a lower keyword density and more natural page copy. Proximity By storing where the terms occur, search engines can understand how close one term is to another. Generally, the closer the terms are together, the more likely the page with matching terms will satisfy your query. If you only use an important group of words on the page once, try to make sure they are close together or right next to each other. If words also occur naturally, sprinkled throughout the copy many times, you do not need to try to rewrite the content to always have the words next to one another. Natural sounding content is best. Stop Words Words that are common do not help search engines understand documents. Exceptionally common terms, such as the, are called stop words. While search engines index stop words, they are not typically used or weighted heavily to determine relevancy in search algorithms. If I search for the Cat in the Hat, search engines may insert wildcards for the words the and in, so my search will look like * cat * * hat. Index Normalization Each page is standardized to a size. This prevents longer pages from having an unfair advantage by using a term many more times throughout long page copy. This also prevents short pages for scoring arbitrarily high by having a high