Sat_Feb__9_04:00:07_PST_2019

321 Use Keyword-Rich URLs to Your Advantage The URL is one of the most important parts of an ad. The ad title sticks out the most, but many people factor in the URL more than the copy. By changing your URL to a descriptive URL, you can sometimes raise your click-through rate by 50- 200%. A new throw-away domain name only costs $8 at GoDaddy. Bid on Competitors' Names I believe this is illegal in France (and maybe some other areas), but trademark laws still have not been firmly set in this field in the U.S. Unlike Yahoo!, Google allows U.S. and Canadian advertisers to bid on trademark names of their competitors. The competitors' trademark names may not appear in the ad (unless the ramthoughtsing page is relevant to it), but they can be used as the ad trigger word. If you use competitors' names as the triggering word, then you need to group that in an ad that is not using dynamic keyword insertion, or your ad title will put you in trademark violation. Keep in mind that since the laws are gray in this area, you may run into some problems if you push the envelope and do not respond to complaints. I believe that in the U.S., trademark owners are required to inform you of the problem and give you a chance to fix it before they have a chance to sue you for damages. (Whether or not they can sue you is still somewhat up in the air.). I did this particular technique and ticked off about a dozen SEOs who made a few hate threads in various forums. I primarily was looking for AdSense ad space in articles, but some SEOs offered nasty comments about the technique, even though it is a rather common technique. You may want to ask people before using their names if you think they may take it the wrong way. Another good way to appear on many content sites is to run your ads on phrase match for some of the more popular article titles in your industry. A way to avoid the controversy associated with bidding on competitors' names is to only bid on their names on content-matched ads (i.e., disable search ads in the ad groups focused on competing products). Viewing Geographically Targeted Ads You can target ads to a specific country. If you are not in the country you will be advertising in, you can view the country-specific ads by adding &gl=country code to the search string ("ca" for Canada, "us" for the United States, "uk" for United Kingdom, etc.). If Google is mixing in state regional ads, it will list the state name at the bottom of the ad.