Sat_Feb__9_07:00:07_PST_2019

324 • Do not use the budget function. Your budget should be determined by the amount of relevant profitable traffic you can buy. If you have the top, premium AdSense position and also rank well in the organic listings, you can help bump the #2 premium ad position down to the right rail if you edit your copy. It may take up to three days for an editor to read your new ad and raise both ads to the top of the results again. Getting Quicker Business Feedback When starting a B2B account, it is a bad idea to start an account on a weekend since there will be few buyers over the weekend. Monday is usually the biggest spending day for most B2B purchases and is the best day to start your ads. Lead generation may be a smarter way to dive into Google AdWords than trying to sell affiliate products. Since it is common to have a lead generation rate of 10-20%, the feedback loop is about ten times as fast as selling a product that may convert at a much lower 1-2%. Google AdWords Competitive Analysis Software Google does not give its users very much information about competing sites. Recently, a couple software products hit the market, products that ping Google and determine the ad display rate and average ad position for your ads and competing ads. You can use this information to see which competitors are most sophisticated and what positions have the most competition and perhaps profits. AdArchiver is a cheaper, lower-end product. AdGooroo is a higher-end, more sophisticated system. Google also released an API that allows people to build similar interfacing software. SpyFu and KeyCompete both allow you to glimpse a list of keywords some competitors bid on. Bidding on Your Brand (Important!) If you rank at the top for your brand name, should you also buy the associated ad? My answer is usually "yes," for the following reasons: • You can control the branding statement on your ads. You may not be able to do that with your regular listings. • You can point people to your ramthoughtsing pages or make special offers with the ads. Usually your home page ranks in the regular search results for brand related queries. • If you are not advertising there, then your competitors may be. • If the top ranking ad is from the same site as the top ranking regular result, then more people may click on your regular result. • If you have affiliates, make sure you are not getting in bidding wars with them. Create a consistent affiliate marketing plan that makes sense.