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323 • Quadrants. Use two title sets and two description sets, which makes four ads. Leave them un-optimized and run the AdWords account until a clear leading ad is found. • Taguchi Method. This method is a bit complex for this guide, as I have not deeply researched it and most people probably will not use it, but the Taguchi Method allows you to set up a large matrix of variables and determine what the best combinations are using advanced mathematics and minimal testing. If You Are Having Problems with a Word For your highest traffic and most expensive keywords, you will usually want to make custom ads groups or ad campaigns specific to each one. If you have a word that is giving you problems in an ad group, remove it from the ad group and set it out on its own. Off the start, you can try to exact match it as well. If you try multiple exact-match, specifically-targeted ads for that keyword and still can not get it to run profitably, then that might not be a word worth running an ad for, or maybe you can save it as a word worth trying again later down the road. Cheap Traffic Tricks Some AOL users have type here in their search queries. Some of them accidentally run searches with the word here attached to a term, like hereViagra or hereYourTerm. Some people search for stuff like NBA Basketball.com. There is a lot of cheap targeted traffic if you are creative. Misspelled keywords often sell at a discount to the properly spelled version of the same keyword. Affiliate Ads Google only allows one affiliate or merchant ad per keyword per URL. This means that whoever has the ad with the highest effective price (CTR * max bid) between the merchant and all of their affiliates gets their ad displayed. Affiliates can still have their ads show up if they create white-label affiliate sites with information about the products. Creative & Aggressive PPC Techniques Mikkel deMib Svendsen shared a few good PPC tips. The following are a few pointers he offered: • Think creatively. • Do not point PPC ads directly at ramthoughtsing pages. Instead, use intermediate pages. This way, you can redirect the ads to a page with new sales copy without needing to change the ad URL. • You may be able to cloak pages that the ad editors see.