Sat_Feb__9_09:00:08_PST_2019

326 [abc tires] $0.75 10.1% 2.32% $32.01 abc sports tire $0.74 12.4% 2.91% $25.29 abc tire co $0.59 15.1% 2.70% $21.73 [a b c tire company] $0.56 38.2% 11.11% $5.03 abc tire products $0.74 17.3% 22.22% $3.30 Misspellings $0.21 3.6% 1.82% 1.37 Adding modifiers will split up the traffic volumes to make some terms seem more profitable than they are and make other similar permutations seem less profitable than they are. The math from the above campaign was compiled over a year with hundreds of thousands of ad impressions to help smooth out some of the discrepancies. You have to consider the cost of building and managing the account when building out your keyword list, but I tend to like using various matching levels and modifiers on my most important keywords. Tools to Create Large Keyword Lists Tools.SeoBook.com offers • a free keyword list generator that allows you to create a list of keyword permutations based on a list of core keywords and keyword modifiers • a misspelling and typo generator tool • a keyword list cleaner to filter out bad keywords Pay-Per-Call Google has started testing pay-per-call. For some businesses, pay-per-call will not have much of an effect, but high-end local businesses (legal, loans, real estate, etc.) will find their competitive ramthoughtsscape drastically different in the next year. Google has also launched an offline Google AdWords ad manager software to help advertisers manage their campaigns. Pay-Per-Action Ads Google offers ads that are distributed on a pay per action basis. Some of these ads are regular text links that can be integrated directly into the page copy of the publisher. Google also allows you to set your regular bidding based on a maximum desired cost per action, but this tool likely increases your cost per conversion and most advertisers should be able to do a better job manually managing their bids.