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330 Google Advertising Professional Program (https://adwords.google.com/select/ProfessionalWelcome) Google AdWords Blog (https://adwords.google.com/support/) Google AdWords expanded broad match example (http://wiep.net/talk/ads/personalized-google-ads/) Google AdWords Support Center (http://adwords.blogspot.com/) Google click-to-call (http://www.google.com/help/faq_clicktocall.html) Google's learning center (http://www.google.com/adwords/learningcenter/) Google's Maximum Effect Guide (http://www.google.com/ads/library/maximimum_effect_dec03.pdf) Greg Heslin's Google AdWords 123 (http://www.google-adwords-123.com/) MarketingSherpa's Landing Page Handbook (http://www.sherpastore.com/store/page.cfm/2182) Marshall, Perry. The Definitive Guide to Google AdWords. (http://www.perrymarshall.com/adwords/) Yahoo! Advertiser Workbook (http://searchmarketing.yahoo.com/rc/srch/eworkbook.pdf) Software Customer Tracking & Bid Management Atlas one point: web-based software (http://www.atlasonepoint.com/) BidRank: downloadable bid management software (http://www.bidrank.com) ClickTracks: log file analyzer…awesome (http://www.clicktracks.com/) ConversionRuler: web-based PPC click tracking (http://www.conversionruler.com) eXTReMe Tracking: free tracking software (http://extreme- dm.com/tracking/) Google AdWords offline ad editor: for invited beta participants only (http://services.google.com/adwordseditor/)