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331 Google also offers a free, cross-platform tracking product with AdWords that can track e-mail ads, banner ads, and various PPC search engine ads. Google Analytics: free analytics software, but if you send it you are sending your traffic and conversion information to Google (http://www.google.com/analytics/) Index Tools: web-based tracking software (http://www.indextools.com) KeywordMax: web-based software (http://www.keywordmax.com) SiteMeter: free tracking software (http://www.sitemeter.com/default.asp?action=newaccount) WebSideStory: (http://www.websidestory.com) Fraud Prevention Software Click Auditor (http://www.keywordmax.com/click_auditor.html) Track which pages your AdSense ads appear on (http://www.apogee-web- consulting.com/tools/track_google_content_ads.html) VeriClix: free (http://www.vericlix.com/) Who's Clicking Who (http://www.whosclickingwho.com/) Keyword Suggestion Tools Digital Point Keyword Suggestion Tool (http://www.digitalpoint.com/tools/suggestion/) Good Keywords (http://www.goodkeywords.com/) Google Keyword Suggestion Tool (https://adwords.google.com/select/KeywordToolExternal) Google Search Suggestion (organized by search volume) (http://www.google.com/webhp?complete=1&hl=en) Google Traffic Estimator (https://adwords.google.com/select/TrafficEstimatorSandbox) KeyCompete – lists keywords that competitors are buying on AdWords (http://www.keycompete.com/) Keyword Discovery (http://www.keyworddiscovery.com/) Keyword Typo Generator (http://tools.seobook.com/spelling/keywords-typos.cgi) SEO Book Keyword Research Tool: cross references the Yahoo! Search Term Suggestion Tool, and all the Google keyword research