Tue_Feb_12_08:00:07_PST_2019

68 Sell Upward McDonald's asks, "would you like fries with that?" Most major corporations know it is easier to sell again to a person than it is to find a new prospect. After a person contacts you or orders something, send them to a thank you page. Give them small free gifts, strengthen their bond with you, make them feel good about their decision, or try to sell them something else. It does not need to bring in money to be a gain. If they subscribe to your mailing list, you have increased your exposure FREE. Consider giving them options to read other journals that cross promote you. Or, you could reference affiliated companies. These links can hold discounts that appear as gifts, when in actuality, they make you money. I recently purchased ink cartridges and got 5% off for adding their site to my favorites list. It is much cheaper to give me 5% off than to try to find me again later. The possibilities are endless. Focus on the User The user focus must be on benefits offered to them. Writing the word you instead of we is a must. The simpler and easier it is for users to see benefits from an action, the better off they are and the more conversions you make. Some techies might like features, but to general audiences it is usually best to rank your priorities in the following manner: 1. Audience 2. Benefits 3. Features (if you are selling to a techie audience they may want the features before the benefits). Make it a Conversation All the above tips pale in comparison to the following tip: • Write in a conversational tone, as a person, not a company. Fake fluffery does not go well on the web. People can smell it a mile away. Since the Web started as a non-commercial entity, there are certain etiquettes (or netiquettes) that dictate how we should act. When we go outside these basic ideas, we not only avoid conversion, but also are likely to offend our readers. Many of the people who have bought this e-book told me they bought it because I sounded honest and real. Some of my blog posts are somewhat random, personal, or humorous, and some people like that.