Tue_Feb_12_09:00:10_PST_2019

69 GapingVoid.com is a weblog (some might find offensive for cursing and being blunt), but it talks about creating smarter conversations, and I find his cartoons and copy refreshing for their bluntness. You can get away without being the best copywriter if you are honest. Rapid Feedback Loops Blogs and websites such as Epinions and Planet Feedback make it easy for customers to see what others have to say about you. Google Groups, Yahoo! Groups, and MSN Groups are additional havens for complaints. A large portion of the value of the Amazon experience is user reviews and the "X people recommended blah instead of this" area. People have told me they have bought my book due to it being mentioned on book lists on Amazon. Just be honest. If you are not the best, work to improve! Work from your strengths and focus on something you are the best at. You should also occasionally look and see what others have to say about your service by checking search results. If you solve problems and turn complainers into happy customers, you lower your marketing costs. Customer interaction should be personal, not corporate-speak driven. Sometimes you will fall short (as I have many times), but honesty goes a long way. If you find your way into the conversation and are human about it, you curb the rants and may even spur on a few people who believe in you. An amazing book on how markets are conversations is called The ClueTrain Manifesto by Christopher Locke, Rick Levine, Doc Searls, David Weinberger (ClueTrain is available free online). Quality Content Lots of people will tell you to create lots of quality content without ever giving a legitimate definition of what quality content is. The web is a big social network, and the trick is to get your messages to spread further and faster than your competitors. Usually, creating more pages does not do this as well as creating a better idea. The Web was designed to save people time or give away useful information. The closer you can align a portion of your business model or website with those concepts, the better chance you have at achieving extreme success. While many SEOs hold back their secrets so they can profit from them, I give this e-book free to charities and post most of what I learn to my blog. I not only help people, but my syndicated network grows. I have been found by prospective customers from word-of-mouth in forums I have never heard of. One day I got a thank you e-mail from a person from a religious forum and about ten minutes later got a thank you from a person from a pornography forum. What is Quality Content?