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91 Golden Rules of Blogging • Follow your passions • Always cite sources with an HTML link • Don't sit on a great story if you believe it is a great idea • When in doubt, it is better to be opinionated than boring Popular Blogs To find blogs in your field you can • search Google for your topic + blog • search for recent events in your field on Technorati or Google Blogsearch • search for feeds on Google reader and see how many subscribers top channels have • look at the Technorati 100 most popular blogs list or the Bloglines 1,000 most popular blogs list Interactive Elements Literature Berman, Saul J., Battino, Bill, Shipnuck, Louisa, and Neus, Andreas. The End of Advertising as We Know It. 2007. (http://www-03.ibm.com/press/us/en/pressrelease/22570.wss) Bly, Robert W. The Online Copywriter's Handbook. New York: McGraw-Hill, 2003. (http://www.amazon.com/exec/obidos/ASIN/0658020994/) Caples, John, and Fred Hahn.. Tested Advertising Methods. Prentice Hall, 1998. (http://www.amazon.com/exec/obidos/ASIN/0130957011/) Clark, Brian. Teaching Sells (http://teachingsells.com/report.html) Eisenberg, Bryan, Jeffrey Eisenberg, and Lisa T. Davis. Persuasive Online Copywriting. Wizard Academy Press, 2002. (http://www.amazon.com/exec/obidos/ASIN/0971476993/) Godin, Seth. The Big Red Fez. New York: Free Press, 2002. (http://www.amazon.com/exec/obidos/ASIN/0743227905/)