Tue Dec 25 19:03:16 PST 2018

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Time spent tweaking keyword density would usually be better spent creating
additional useful original content.
Internal-Speak
A major cell phone company refuses to use the terms cellular phone or cell phone
on their site because, in their words, ?We don?t just sell analog phones, we sell
digital phones as well. ?Cellular? is old technology.? In engineering-speak, ?cellular
phone? is a phone that uses ?cell towers? to move voice back and forth via analog
frequencies. They didn?t seem to understand that most customers refer to their
mobile phone as a ?cell phone? or ?cellular phone,? and they don?t give a rip about
the technology that makes the phone work.
Make sure you research how customers search. Do not rely on what the company
prefers to call things.
Finding Keywords
There are many different ways to find keywords for your website. Some good
keyword ideas are the following:
? Words people would search for to find your product
? Results from data mining your site-level search information if you have
a site-level search.
? Mind map problems your prospective customers may be trying to
solve with your product or service (even if they do not know you exist

? Keyword tags on competitors? websites
? Visible page copy on competitors? websites
? Related search suggestions on large search engines (such as Ask or
Yahoo!

? Related term suggestions at smaller engines such as Gigablast,
Vivisimo, Become.com, and Snap
? Keyword groupings via tools such as Google Sets or the MSN
clustering technology preview
? Lexical FreeNet: helps find related terms and ideas using a large
database of related terms (this is well beyond the scope of needs for
most people trying to do SEO

? Tag Cloud: Tag Cloud is a free folksonomy tool showing related terms.
If your product name or brand are related to other common terms in
your market, then you are doing a good job working your brand into
the semantic language. For example, when I search Yahoo! for seo
book, sometimes they show a see also result for seo book aaron.
Sometimes Yahoo! recommends seo book when I search for seo.
? Keyword suggestion tools, which are covered in the next section

I frequently optimize for
overlapping terms so I can
rank well for multiple
terms without losing the
focus of the page or
sounding robotic.