Tue Dec 25 20:03:31 PST 2018

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Keyword Selection Tips
The goal of keywords is to choose terms that will bring well-targeted traffic to your
website. Each page on your site can be targeted for a few different keyword
phrases. Typically I like to just do about one to two primary phrases and, at most,
two to three secondary phrases.
Overlapping Keyword Phrases
It makes sense to optimize the same page for keyword phrases that share some of
the same words. A page that ranks well for search engine marketing should easily be
able to rank well for professional search engine marketing or search engine marketing services.
Only Use a Few Keyword Phrases per Page
A note of caution--you cannot optimize a page for 20 different keywords. As you
add more keywords to the mix, you lessen the focus of the page. The page can
start to sound robot-created if you optimize for too many terms. Remember that
converting eyeballs is what matters. People are not likely to link to or buy from a
page that reads like rubbish.
Misspelled Keywords
You usually do not want to use misspelled keywords in your body copy or page
title on sites you want to do well long term as they will look somewhat
unprofessional. But a large volume of search queries are misspelled, and that
market is easier to compete in than the core related keywords.
Some sites use ?Did you mean?? pages, focusing the page title and heading tag on
the misspelled versions of the keyword and then underneath it say ?Oftentimes
Internet searchers searching for xxx misspell the word as blah or blah. If you are
looking for xxx you are in the right place. Learn more about our blah blah blah??
Search spelling correction will get more sophisticated over time. Search engines
want to correct for misspellings in the search results pages before the users get to
your site. I spoke with a search engine product manager who stated that
misspellings can flag pages for relevancy reviews and usually misspellings for SEO
are not recommended for most websites.
If you are using throw-away domains in competitive environments, then
misspellings might help you get some targeted traffic without requiring as much
effort. Also, if you have a community-driven site, it will naturally include many
misspellings from various bad-spelling authors.
About.com includes ?common misspellings? in their page copy in a way that does
not sound or seem spammy. On definition pages they define a word, give its
pronunciation, link to related resources, have a section called ?also known as,? and
a section titled ?common misspellings.?