Tue Dec 25 21:03:29 PST 2018

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Many of About.com?s sections are probably more useful to bots than humans, but
they help draw in traffic. Their site is established enough and the format is
legitimate enough that few people question it.
There is no right or wrong way to play misspellings, just risks versus rewards.
Consider your brand strength, your goals, and how legitimate you can make the
misspelling usage look.
As an example of a creative way to play with misspellings, if you want your page to
look professional but want to get misspellings in the page copy, maybe you can
target that keyword on a page with consumer feedback, and leave misspelled
consumer feedback yourself.
Plural Keyword Versions
Some search engines use stemming, but usually the search results for singular and
plural search phrases are at least slightly different. It is recommended that you
optimize for common versions of your popular keywords, while occasionally using
other versions of the words throughout your copy.
Capitalized Keywords
Most major search engines are not case sensitive. Cars is typically treated the same
way as cars.
Hyphenated Keywords
Most search engines treat hyphens as a space. E-mail is different than email. If a
word is split in half by a hyphen then you should check to see which version is
used more frequently and optimize for whatever versions are commonly searched
upon.
If one version of a term is more commonly searched for but is hyper-competitive,
it may make sense to optimize for the less competitive term first.
If a hyphen is sometimes placed between two words, then using either version
(with or without a hyphen
will cause your page to rank better for both versions.
Localized Keyword Research
People use different terminology in different countries. In the U.S., we want taxi
cabs. In London, they look for a car hire. Make sure that if you are not from the
country of your target market, you know what words are commonly used to
describe the products or services you are promoting there. It is typically also
important that your copy sounds local if you are targeting local markets.
Common Keyword Problems
There are a few common problems with keyword selection: