Tue Dec 25 22:03:15 PST 2018

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? Some people use their internal corporate catch phrases versus focusing
on what people actually search for.
? Sometimes words have a more commonly used different meaning that
elevates the estimated traffic and competition level without actually
bringing in any more sales. This especially holds true for shortened
words (examples: pics, cams
.
? Some people use really generic words that are not very relevant and are
extremely competitive. Optimizing my site for search engine would be a
good example of this. Lots of competition to attain traffic
disinterested in my services.

Keyword Selection is a Balancing Act
You want the words to be descriptive enough for you to qualify the person and
describe your product. You also want the search term to be general enough to be
something that is frequently searched for. The definition of ?frequently? changes
depending on industry and the value of a lead, but common sense should help
guide you in finding what keywords are the right ones to target. Sales usually are
far more important than just the quantity of traffic you get. The power of
keywords is in their precise targeting.
Sure you can list well for a really long search term that is present only on your site,
but you want it to be something your prospects are searching for. On the flip side,
it is usually hard to list for a single word such as outsourcing. Selecting keywords is a
balancing act. Most good keywords are two to five words long.
Use your home page to target a primary keyword and use the other pages to target
other keyword phrases. The keyword phrases targeted on each page should also be
terms that describe the contents of that page and terms that are likely to yield
conversions.
Frequently Asked Questions
A great way to find targeted prospects is to find what ideas and concepts are
important to them in the buying cycle. Why do they buy? Why did they choose
you? What are common questions they may have during the buying cycle?
You can create a page focused around each of the common buying questions to
show up in the search results when people are about to buy and are focused on
those ideas. Answer the questions as best you can and then place your ads or call
to action near the answer.
Ignoring Keyword Research? When to
For some pages, like customer support pages, it makes sense to optimize them for
the problems people might have with your products, but you want to make sure
that in the attempts to optimize the pages you do not hurt the readability.