Tue Dec 25 23:03:22 PST 2018

106
Not every page needs optimized for keywords. Others may be optimized more for
client usability or linkability.
If you can spread a great idea that other people will link to and reference, then that
is a good thing. Sometimes you can get keywords in great article headlines, but if
making the title keyword rich means that few people will link to it, then I suggest
choosing to go with the story that spreads over the story that ranks. You could
always go back and change the title later after the story spreads.
Keyword Suggestion Tools
There are a variety of tools on the web that do a good job of helping you find
which keywords get searched for and how frequently they are searched for. I will
cover a variety of them, although if you use the free SEO Book Keyword Research
tool and the Google AdWords keyword suggestion tool, you probably do not need
to spend money on any of the other tools.
I typically use keyword suggestion tools just to help find common phrases and
common modifiers. I do not look at the search volume numbers on any of them
as being quantitative, just qualitative. This is especially true when you consider that
much of the relevant search traffic is going to be three-, four-, and five-word
queries, and you might not think of which ones may not show up on any of these
tools.
SEO Book Keyword Research Tool
http://tools.seobook.com/general/keyword/


My tool is a free keyword research tool based on the Overture search term
suggestion tool. My keyword research tool pulls keyword data from Overture and
then provides links to many related tools. When you first look at it the tool may
look a bit overwhelming, but all it does is make it easy to cross reference all the best
keyword tools on the market and the related search results for each term. My tool
has about a dozen columns. Above are the first half dozen or so.
The Overture keyword
tool can show inflated
search volumes for
commercial queries due to
automated bots querying
the network.
WordTracker also will be
off on certain searches as
well.
The free Digital Point tool
shows both of their results
side by side so you can see
a couple different search
volume ?opinions.?
Google Suggest results
may also be organized in
order of search volume
and Google offers a
variety of other useful
keyword research tools. I
created my tool to make it
easy to cross reference all
of them.