Wed Dec 19 05:03:47 PST 2018

Page | 11 ramthoughts
com

generally come along with the lack of mastery over CSS
So eliminate as much nesting of code as
possible to reduce the amount of HTML on your page

? W3C validation - Though this is not crucial, and your site can rank decently without a properly
validated HTML, a W3C validation will help you eliminate a lot of the problems that creep up on
developers and website owners
So try to make your pages standard compliant when possible

Use the W3C Markup Validator to validate your code

URL Structure
The URL has been used and abused by those trying to do SEO for a long time; however, making your
URLs contribute to your SEO efforts requires adherence to a few important rules
These rules will not only
help you avoid any problems (i
e
, creating spammy URLs), but also create optimized and user-friendly
URLs that will contribute positively to SEO

? Short URLs are better - the shorter the URL the more useful and helpful it will be
Keeping URLs
conice will also help you avoid creating a spammy URL

For example, instead of using www
example
com/widget-category/red-widgets-los-angeles-ca
html it
would be better to have www
example
com/widget/red-widgets
html

? Avoid using dynamic URLs - but if you must, try and keep them to one or two parameters
Use
hyphens to separate words - Only use hyphens to separate words in URLs
Do not use underscores,
spaces or any other character
This will not only help make the URL easily legible for users, but it will
make it easier to decipher for search engine spiders
But do keep in mind to avoid long URLs with
multiple hyphens, as it will make the URL seem/be spammy

? The fewer directories the better - Avoid creating a new directory in your URL if you can
This does
not mean that every page should be in your root directory

For example, instead of having www
example
com/category/widgets/color/red
html you can benefit
by using www
example
com/widgets/red
html

? URLs should be descriptive - Try to keep URLs as descriptive as possible while maintaining brevity

For example, instead of using www
example
com/product-cateogry-5/product-id-1234
html, use
www
example
com/widgets/red-wooden-widget
html

Off-Page SEO
Off page SEO refers to factors which can impact a website's rankings that do not involve the modification
of the website
This, in most part, involves link development
So let's see what links and link development
are all about