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What is PageRank�?
PageRank� is the fundamental algorithm on which Google's rankings are based; however, it is no longer
(and hasn't been for a few years) the overwhelming factor in a page's ability to rank
There are two types
of PageRank�, one which Google uses internally and is a rational number between 0 and 1
The other is
the public PageRank�, which is what used to show up on the Google Toolbar, but is now only accessible
through third-party browser plugins or extensions, and is a number between 1 and 10
In both cases the
higher the number the more 'powerful' the website
If you'd like to learn more details about Google's PageRank�, you can find a detailed article on the
American Mathematical Society's website: How Google Finds Your Needle in the Web's Haystack
A web page's PageRank� is calculated based on the incoming links from external pages (either on the
same site or third-party websites)
Each link from another page is counted as a vote; however, not every
vote has the same value and impact on rankings
The PageRank� of a web page is dependant only on
link value and absolutely nothing else
The Google algorithm may decide to not assign the value of
incomming links to a particular page; however, whatever value it does assign will be based on links, and
not content or any other criteria
To learn more about the inner working of PageRank�, see The Google Pagerank Algorithm and How It Works (external)
Increasing PageRank�
Since links are important to a website's ranking ability, it is an important aspect of search engine
optimization
Technically, and at the most basic level, the more incoming links a web page has the higher
its PageRank� will be
Of course, the PageRank� of those pages linking to the site in question is also
important--the higher the PageRank� of the linking page, the more value it can pass on to the site to
which it is linking
But don't go running after high PageRank� links yet; there is more to it than that
Check
our Link Development Guide before doing anything; it will save you a headache
Note: Just cross-linking the pages of your own website will not increase your PageRank� (it will just pass
it around from page to page)
Inbound Links
Even though on-page optimization is very important, inbound links are crucial for pushing a website to the
first page of search engine result pages
With that said, it is important to know that not every link is a
good link, and being able to recognize good from neutral or bad can make or break (and sometimes
obliterate) a site's rankings
Here we will discuss the types of links, structure and formatting, relevance,
and placement
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