Mon Jan 07 00:02:45 PST 2019

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Google Ad Status
If you do not understand something, or are frustrated with something in particular,
feel free to ask at an SEO forum or ask your ad representative. Google AdWords
has a blog (which does not want direct AdWords feedback
, an online support
center, and you can contact Google advertising via phone at 1-(866
-2-Google.
Due to trademark issues, some ad copy will be rejected by the automated review.
When that happens, you can request an exception and the ad will get a human
review.
Google usually runs most ads before they have an editorial review, but they review
them before placing them on partner sites. I have seen long review times in excess
of a few days for Google site-targeted AdSense ads.
Ads on Google.com have two states: active or inactive. If an ad is inactive, you can
make it active by using exact match, bidding higher, and increasing ad relevancy by
using smaller ad groups. Google also has an ad diagnostic tool that hints at quality
scores and states what needs to be done to make each word active.
Google Keyword Suggestion Tool
The Google Keyword Tool estimates search volume, trends, and advertising
competition. You can enter keywords to analyze or it can extract relevant
keywords from a given web page.
The Google Traffic Estimator Tool roughly estimates the price required to rank #1
on AdWords 85% of the time, and it estimates the traffic you could expect to get
from Google AdWords for a given bid.
Google offers a search term suggestion tool by the name of Google Suggest that
auto-completes partial search queries. It does not show search volumes, but search
volume plays a heavy role in its output order. The tool is currently only available in
some languages; many Google Toolbars have this feature enabled.
Negative Keywords
There is a negative keyword option in both Yahoo! and Google AdWords. Any
word that you do not want your ad to appear for can simply be blocked by placing
?-badword? beneath your keywords.
There are many words that would indicate a lack of desire to purchase anything.
Words like crack, free, wallpapers, pic, and mp3 are often money losers if you do not
remember to include these in your negative keyword list.
The following is an example keyword list showing a negative keyword; it should be
much longer and more detailed, this is just an example: