Mon Jan 07 02:02:50 PST 2019

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Google also offers a program by the name of Google JumpStart where they will
help set up your account for you for $299, but you are more likely to have a better
account if you set it up yourself.
Keep in mind that their goal is to have you spend money, which may not
necessarily have targeting the best ROI or best keyword buys in mind. Search
engines would prefer that merchants get in bidding wars over a select small set of
terms and miss out on some of the cheaper terms.
Bonus Info: How to Improve CTR and Slash
Google AdWords Costs to Maximize Profits:
Determine Price By Position
The top ad position sometimes loses money. To find out what the top position
costs on Google AdWords, you use their Traffic Estimator tool without entering a
bid price. This price will roughly equate to the bid necessary to rank #1 for 85% of
search queries. Keep in mind that since they factor in CTR ads that get a low CTR,
they would cost more, while ads with a high CTR will not cost as much per click.
In mid 2006, Google created a bid-to-position feature, but typically it is best to use
prices to control your position. If you find that the top two or three positions are
cost prohibitive, but positions 4-7 work great, then you can bid high enough to
where you would normally rank in one of the top few positions, then use the bid to
position feature to limit your exposure.
Determine how Competitive a Market is
Markets may shift quickly. If you notice certain ads appearing again and again over
time, they are probably ads that are generating profits. For a quick glance at how
competitive a market is, you can look at the estimates in the Google Keyword
Tool.
You may also want to record the top ten results every few days for a few weeks to
up to a month. If an ad is in around the same position (and is not from a huge
corporation
, after a month has passed, they are probably earning profits.
Listing Your Ads on Top of Google Search Results
While lower ad positions may have a better ROI, in some markets they also may
not provide adequate distribution to create significant profits. Google AdWords
may list the top one to three ads above the regular search results (versus off to the
right side like most other AdWords ads
. The top ads usually have a high click-
through rate that helps lower click costs. Eye tracking research shows how
attention is focused on the top left portion of the search results.