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The ad position on the Google SERP right column is determined primarily by the
equation max bid * ad click-through rate. Before an ad can appear on top, it has to
be reviewed by a human and the ad has to be deemed extremely relevant.
Relevancy is closely approximated by click-through rate, so the ads that display
above the Google search results factor in click-through rate more heavily than max
bid.
If you get an ad that is placed above the organic search results and edit it, your ad
may take a f ew days to appear back in the top ad area.
Find the Best Products
If you see a lot of affiliate ads, typically there is a dominant player or system in that
keyword term space. You may want to try purchasing your competitor's product
to see the whole sales path all the way through to the back end.
If there are more non-affiliate ads than affiliate ads, odds are that there is no
dominant player/system in the marketplace yet.
Checking Broad Match, Phrase Match & Exact Match
Using exact match may drastically improve click-through rates. To determine if a
person is using exact match, do a search for
If their ad still shows up, they are using broad match.
If their ad does not show up for broad match, check
dfadfkadfa. If it shows up for this check they are using phrase match.
If their ad does not show up for the phrase match, then they are advertising via
exact match. Any time you are checking competitors? ads, you will want to refresh
the screen multiple times as sometimes certain ads rotate in and out of the system.
Keep in mind you can use different bid prices to bid on all matching variations at
the same time.