Thu Jan 03 22:02:43 PST 2019

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Renting links is extremely expensive if you do it incorrectly. Registering your sites
with the Yahoo! Directory, Business.com, and a half dozen or so second tier
directories costs under $2,000. And many of those links will last years without
recurring costs!
When links develop naturally, it is likely that a site has many low-power links
pointing into it as compared to number of high-power links. You usually want to
build a broad base of trusted low-power inbound links in conjunction with building
any exceptionally powerful inbound links.
If you are reliant on just a few powerful links, if something happens to those links,
you could be in the hurt locker. If you have a many low-power inbound links, then
your rankings will be more stable if you lose a few links or when large algorithm
shifts occur.
Look Natural
When renting links, ensure that the rental looks natural. Mix your anchor text and
do not rent links based exclusively on PageRank.
Renting Banners
I prefer to rent static text links versus renting image links. Sometimes certain sites
sell banner space cheap. If you do use an image banner, use descriptive ALT text
on it so search engines will have an idea what the link is about.
Ideal Links
If it is a useful, on-topic site, I first look to see if I can get any free themed links
from that site. Look around and see if there is an area where they link to sites
similar to yours, and think about what you can do to get them to reference your
site. Many sites accept articles or have tools and resources sections.
Jim Boykin offers the following image and advice on looking for linking locations:
You?re the bottom circle (the target
. The circles in the
middle represent the site you?re seeking advertising on. The
circles on the top are the sites that link to the site you?re
seeking advertising from.
The page on the far right has no outside link linking to it. It?s
only ?votes? are what the internal sites passes. (lower
reputation and trust
.
The first subpage you?ll see has lots of votes to it (links
. The
Glossary page I found had 740 backlinks including 44
.edu?s?.Having an ad on a page like that (in the middle of
the glossary, for relevant products services, yada yada,
would
mean that the 44 colleges are directly linking to a sub page -
they are directly voting for that page?the trust and