Thu Jan 24 09:03:12 PST 2019

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Requesting Links
Not every link you request requires giving a link back. Sometimes it is cheaper and
more efficient to just to go target higher quality links. Sometimes you can just
request a link and get it by being personal and empathetic. Other times links may
require payment.
Be Personal
The best way to go about acquiring links is to be as personal about it as you can.
Look around their website and try to find personal information. The more you
find, the better you are.
When e-mailing them, try to submit it to the person who runs the site, not a
general info submission. If you can state where your link should go on their site
and how it would improve their user experience, you stand a good chance of
getting a link.
Off-topic, somewhat personal statements showing you share similar interests may
make you seem more human and more connected with them and will make it
easier to get links. For instance, if you found out that I like peanut butter,
somehow mentioning that or joking about it in the e-mail will make me far more
likely to link to your site.
Proper Link Request Buy Line
Another good idea is to make the buy line of the e-mail appear as a suggestion. If I
see the subject line of the e-mail as ?SEO Book website suggestion,? odds are that
I am going to open it. Feedback is a fundamental part of any successful
business so I have to open it.
I like using the word suggestion versus feedback. If you use feedback, they may feel like
you are tricking them. If you use the word suggestion, they are highly inclined to
open the e-mail. Remember, getting someone to open the e-mail is half of the
battle.
E-mail to Use
When building links, you are more likely to have a higher close rate if you use an e-
mail address with the same domain name with the site for which you are building
links. Hotmail and Yahoo! mail type accounts probably do not close as well.
Some people also send their link requests as though they are cute females.
Scouting Out Potential Link Sources
A good way to find candidates for links is to use the Yahoo! link search. Do a
search on Google to find your top few competitors. Go down the list and perform
When asking people to
link to your site, the most
important factors are to be
personal about the link
request and appeal to their
motivators.