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a backward link check on Yahoo! for each of them. See the sites that link to them
and see if you can get links from those same sites.
Also, look at the categories those sites are in and use the Google directory to get
the best sites from those categories to link to you. (Once again, to do a backwards
link check of a competitor?s website, go to Yahoo!?s search box and type
?link:http://www.evilcompetitor.com.?)
The Cost of Links
Some people are afraid of certain links because they think those links cost too
much money. An expensive link can also be a good deal though.
If a link is expensive, or if the cost of obtaining it is a significant amount of effort,
money, a long wait, or the approval from a webmaster who is a stickler for quality,
it means those links are not going to be easy to get. People who create $5 sites
hoping to double their money will not usually be acquiring links that take hundreds
of dollars or many hours to get.
As people continue to abuse lower quality links the high-quality links will only
count more.
Finding Niche Link Sources
You can do a search for ?
URL,? ?
that and finding sources of inbound links should be no problem. You can search
across multiple search engines and even search for various file extensions.
? If you have a resource about the ASP language, it may be a good idea
to search for ASP file types.
? If you have a golf site with a Flash game on it, try to get golf links, but
also see if there are some game sites or Flash sites that might be willing
to link to your site.
? If you have a beautiful site design or an XHTML and CSS compliant
design, try to list your site on sites about beautiful web design.
? If you are a site designer, consider creating free open source site
designs and promoting them on OSWD.org.
Let the Link Sources Come to You
If you know how to create and format truly remarkable information then you
might be able to gain a top ranking by
? Creating great content
? Buying AdWords ads for related keywords
? Letting bloggers and the media find your content via the AdWords ad
? Watch them write about you, and see your rankings improve as you
build links.
