259
• Google also bought Measure Map, so they will further be able to track
temporal blogging activity and linkage data.
• Google News can track news and citations about your site.
• Are people e-mailing each other or chatting about your site?
Keyword Value
• Are you buying any keywords? What do visitors do after clicking on
ads linked to your site?
• Are the keywords that this site targets expensive? Are they commercial
or informational in nature?
• How many people are bidding on your keywords? What other types of
sites are buying similar keywords?
• Commercial keyword markets may have additional algorithmic
relevancy elements than non-commercial or low-value terms.
• What is the average lead value or conversion rate for sites in this
market? Google has Google Checkout, historical AdWords bid
amounts, search volume, Google Analytics, and AdWords conversion
data to help understand the size of a market.
• Are people advertising for your brand? What are those sites related to?
What Sites You Visit Often
• Do they have the same WhoIs data?
• Are they known to spam search engines? Are they trusted sites?
• Do they have trusted linkage data?
• Are they topically related?
• Do people visiting your site visit related sites often?
My Tinfoil Hat Theories…
Does Google Track All of the Above?
I do not want to sound like a conspiracy theorist, and I doubt Google actively
tracks and uses all the above for all domains. The point is, if they find it
computationally valuable, they can mix in any of those variables. The ones that do
not add enough value can get pulled right back out while other variables are tested.
As Google buys access to more and more data and control a larger portion of the
search market, they essentially become the default web host, tracking most things
that happens on the web (via their ads, toolbar, analytics, search products, and
other feedback sources like Google Reader and Feedburner). If Google can make
sense of all that data, they are going to be pretty hard to manipulate unless people
trust your site.
They are buying up dark fiber and creating better algorithms, while the cost of their
hardware is negligible when compared to their revenue. More and more people
<script async src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script><ins class="adsbygoogle" style="display:block; text-align:center;" data-ad-layout="in-article" data-ad-format="fluid" data-ad-client="ca-pub-0197736635755903" data-ad-slot="1971982131"></ins><script> (adsbygoogle = window.adsbygoogle || []).push({});</script>
No comments:
Post a Comment