Wed Feb 06 15:07:01 PST 2019

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? Does this site have sections of cheesy off topic reciprocal links or
other signs of link manipulation?
Content History and Content Generation Spikes
? Is the content growth natural? For example, why would a real, quality,
twenty-page site gain 100,000 new pages overnight?
? Do most pages have unique content?
? Are pages so similar that the site is just an empty product database full
of duplicate content?
? Is it an automated content generation or thin affiliate site? What is the
value add of the site? Why would someone want to bookmark it or
visit it instead of other sites in the same vertical?
? Is the site well-themed or random in nature?
? Is the site content biased toward information or commerce?
? Is your writing natural? How does it compare to known spam sites?
How does it compare to known authority sites? How does it compare
to text in books Google has scanned?
Usage data
? Is the site brand new or does it have years of trusted usage data?
? Data from Google Toolbars and Google Accounts
? User acceptance via data gained from Google Analytics
? User acceptance via user action after Google searches (or perhaps even
searches on other engines if you have the toolbar installed). If most
people click the back button right away, that is probably a bad sign.
? Are people bookmarking your site?
? If you have a feed, are people adding your RSS feed to their Google
Toolbar or Google Reader?
? How frequently do visitors revisit your site?
? How frequently is new content added relative to repeat visits?
? Are people e-mailing each other or chatting about your site? Google
has Gmail and Google Talk. They could look at that information to
determine brand reach.
Brand/Site Awareness
? Are people searching for your site name or brand names frequently?
? Is that search frequency increasing or going down?
? Do people refine their query or use a different engine if your site is not
in the results? Do they eventually find their way to your site? Are the
search results incomplete without your site showing up?
? Offline awareness can translate into online awareness.
? Are people blogging about your site on Blogger or other blogging
platforms?